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Dandelion is the flower of change. Overnight, it transforms itself into a full sphere of identical snow white little parachutes which carry its seeds over long distances with the wind.

In branding , each parachute represents a channel of communication carrying the message over short or long distances. Much like these identical parachutes, the homogeny of the brand’s message has to be consistent when it reaches the audience. It has to stand behind and communicate core values of your company and your product or service.

Dandelion is a sturdy flower resistant to harsh conditions which grows ubiquitously becoming a common sense. Unique plant in many of its qualities, it represents the sturdiness and distinctiveness of what successful brands become.

As a concept agency focusing on integrated marketing communication solutions for small businesses, Vimiro helps you identify your competitive position, design your brand, and make a right choice of the communication channels to reach your target market.

We use holistic approach to marketing and stand for interdependence and consistency of company goals, strategies, and vigorous selection of appropriate tools in this changing technology world to achieve long-term success.